Quitting the Clock App
Even though I’m losing a marketing strategy, leaving TikTok was easier than I thought.
Yesterday I did something I was not sure I had the strength to do. I quit the “clock app.”
I joined TikTok a little over a year ago, mostly just to find out the hype around BookTok. Let’s just say I wasn’t disappointed. There are so many accounts on there of people who are passionate about books, plus plenty of authors like me. The way readers will boost the books they love, driving them into unheard of success is unreal.
Case in point, Colleen Hoover, who is an incredible author I love that started around the same time I did and definitely has seen more success than I have. But it wasn’t until one of her books went viral on TikTok that her books really took off. Now she has multiple books on the NY Times Best Seller list, and is the kind of Cinderella story most of us authors dream of happening.
This is the magic of TikTok. All it takes is one viral video, and it can change your life.
And this is the truth about TikTok — most people are striving for viral success, but only a select few will achieve it…and most of it is due to luck.
When I released For the Birds last year, TikTok was one of my best marketing tools. While I never reached…
